Master of Science in International Management, Marketing, Entrepreneurship/ IMME
Get here a brief overview of the international master's from our faculty with teaching language English.
|Study Program:||International Management, Marketing, Entrepreneurship
|Degree:||Master of Science (M.Sc.)|
|Type:||Research, theoretical orientation|
|Class:||NC/ Ranking: 70 students (October) and 30 (April)|
|Tuition:||Subsidized by the German goverment for all students|
|Admission:||Documents + academic requirements|
|Modules:||Overview of classes: program structure|
|Credits:||ECTS 120, including Master's Thesis|
|Regulations:||Study- and exam regulations|
|Begin:||Winter semester (October), summer semester (April)|
|Internships:||Not integrated in the study program|
The study program is designed for:
Upper and top-level management of internationally operating corporations. In each specialization, IMME prepares students for the future challenges of these specific areas of management. Using mathematical tools, strategic planning, and psychological insights, IMME helps students to understand the numbers, games, and people that affect businesses and organizations around the world. Students can choose out of three specializations.
Students graduating from IMME with a specialization in International Management develop a comprehensive understanding of strategic decision-making, including strategy formulation and implementation used within multinational corporations. Students gain insights into cultural challenges faced in international business situations and develop a broad skillset to deal with them successfully. Moreover, the International Management specialization provides students with extensive knowledge on how to manage innovation in developed markets as well as emerging markets. The acquired competences prepare IMME graduates for careers in strategy departments of national and multinational corporations on the upper and top management level, in strategic consultancies, and in business development at new ventures as well as established corporations.
The Marketing specialization in IMME provides students with a thorough mathematical understanding of marketing research and analysis, including the evaluation of communication. Moreover, IMME graduates with a Marketing specialization accumulate detailed knowledge in the fields of consumer behavior, interactive marketing, and market research. The competencies acquired in this IMME specialization qualifies graduates for upper and top-level jobs in market research and marketing management, both at locally and globally operating corporations.
The IMME graduates with a specialization in Entrepreneurship acquire comprehensive knowledge in planning, creating, and successfully growing businesses. The underlying mathematical and game-theoretic structure provides students in the Entrepreneurship specialization with the scientific tools needed to create sustainable social and for-profit enterprises. The competencies acquired in this IMME specialization qualifies graduates both for leading roles in start-ups as well as upper and top-level jobs in business expansion and venture capital units of globally operating corporations.
Specialization begins in the first semester: International Management, Marketing, or Entrepreneurship
The fourth semester is reserved for a master's thesis, including a research seminar. Candidates must demonstrate their ability to work independently on a selected topic using scientific methods. The program consists of three compulsory courses (International Corporate Strategy, Business Decision Making, Marketing Methods and Analysis) and a wide range of elective courses that allow specializations in any of the three areas.
- English instruction and examination
- mixture of local and international students
- support by the universities excellent International Office
- large community of international students supported by student organizations
Applicants must proof a minimum GPA of 2,9 from a relevant undergraduate degree (finance, business, economics) from a recognized university. A strong knowledge in advanced mathematics and statistics is a pre-condition to admission to our master's study program.
An academic degree of a recognized university/institution in Germany is considered relevant with:
a minimum of 60 ECTS or 12 modules in: economics, business administration plus
15 ECTS or 4 courses in quantitative methods (mathematics, statistics, econometrics, research methods, etc.).
Letter of motivation
A letter of motivation with a maximum of 450 words is a mandatory for application submission. The letter has to include the following aspects:
- personal skills and capabilities helpful for the requested graduate study
- expectations regarding study program content, methods, and the process
- importance of the study program for the future professional or academic career
The language of instruction and assessment in our full-time master's study program is exclusively English. Students must demonstrate fluent written and spoken English on a advanced level, such as the knowledge and skills necessary to complete academic papers.
Choose one of the recognized options to prove your excellent English skills.
TOEFL iBT: 108 points, IELTS 7,0 or GMAT, GRE
We recommend to have basic knowledge (A2 or higher) of German in order to complete daily tasks and to be able to solve administrative duties for studying or doing an internship in Germany: however, German skills are not an admission requirement for our English study program.
Recognized native speakers:
United Kingdom, Ireland, USA, Australia, New Zealand, Canada, Antigua & Barbuda, Bahamas, Barbados, Beliz, Grenada, Guyana, Jamaika, St. Kitts & Nevis, St.Vincent & Grenadine, Suriname, Trinidad & Tobago
The university has a variety of offices to support students during their studies, including workshops and personal counseling. Specifically, this program gives its students the opportunity to visit the International Study Program office to receive personal counseling regarding study organization and advice. At the beginning of the winter semester an academic orientation seminar is offered. Additionally, multiple presentations are held for students by students (SIMP-SON) about university life and integration into German society.
The IMME master's study program is suitable for recent graduates willing to acquire a broad range of management skills for careers in public and private sectors both nationally and internationally. These students may also wish to work in foreign or multi-national companies, private or public enterprises of the industrial and service sectors, or continue their studies with a doctoral program.
The IMME program and the range of skills which it provides have proved attractive to employers in a wide variety of industries. Most of our graduates in Management make practical use of their scientific, management, and economics knowledge in fields such as general management, management consulting, business policy advising, entrepreneurship, and financial management. Career opportunities also cover fields like organizational behavior, international management, and HR management. If you would like more information about career services, internships, job search counselling, job interviews, etc., please visit the Career Service Center which is an institution of the Otto-von-Guericke University.
Our faculty fosters well-established relationships with reputable universities in many countries. If a graduate student wishes to study abroad for one semester (the third semester is suggested), we will be happy to advise him/her and provide credit transfer counseling. Travel grants may be available on an individual basis and must be applied for. For detailed information and counseling, please visit the homepage of the International Office and the exchange data base "MOVE ON"
There are no compulsory internship requirements; however, graduate students are encouraged to complete at least one internship over the course of their studies. This helps students gain experience within a German or international workplace environment. Internships must be self-organized. AIESEC, IAESTE, and Leonardo provide opportunities and assistance to both German and international students.
A brief introduction to the educational system in Germany
The university system in Germany is based on a strong self-organizing structure, which includes familiarizing yourself with the study handbook and regulations. Students should be very responsible, organized, and flexible to ensure that they can finish the program successfully. A typical study week involves approximately seven lectures of 90 minutes each, plus two or three tutorials. Prior to and after attending lectures, students are required (approx. 3 hrs/wk per class) to independently study in order to expand and reinforce their understanding of the material introduced in class.
Students must expect a weekly workload of 22 to 26 hours of classroom studies, including lectures to learn new concepts and methods, tutorials to discuss concepts and practice methods, and seminars to apply the knowledge on concepts and methods by writing an academic paper and giving a presentation in a teamwork project.