Otto-von-Guericke-Universität Magdeburg

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International Management, Marketing, Entrepreneurship/IMME

Study Program: International Management, Marketing, Entrepreneurship
Degree: Master of Science (M.Sc.)
Duration: 4 semesters
Language: English
Type: Research, theoretical orientation
Study Groups: Classes with approx. 40 students
Tuition: Subsidized by the German goverment for all students
Admission: Requirements
Modules: Overview of classes: Program Structure
Credits: ECTS 120, including Master's Thesis
Regulations: Study- and Exam Regulations
Begin: Winter semester (October) and summer semester (April)
Accreditation: ACQUIN


The IMME study programme is designed to equip students with the knowledge, methods, and skills for professionals in the upper and top-level management of internationally operating corporations and organisations. In each specialisation, IMME prepares students for the future challenges of one the central strategic areas of management. Using mathematical tools, strategic planning, and psychological insights, IMME helps students to understand the numbers, the games, and the people that affect businesses and organisations around the world. Students will typically graduate with two of the three specialisations.

Students graduating from IMME with a specialisation in International Management develop a comprehensive understanding of strategic decision-making including strategy formulation and implementation in multinational corporations. Students gain insights into cultural challenges faced in international business situations and develop a broad skillets to overcome them. Moreover, the International Management specialisation provides students with extensive knowledge on how to manage innovation in developed as well as in emerging markets. The acquired competencies prepare IMME graduates for careers in strategy departments of national and multinational corporations on the upper and top management level, in strategy consulting and in business development at new ventures as well as established corporations.

The Marketing specialisation in IMME provides students with a thorough mathematical knowledge of marketing research and analysis, including the evaluation of communication. Moreover, IMME graduates with a Marketing specialization accumulate detailed knowledge in the fields of consumer behavior, interactive marketing, and market research. The competencies acquired in this IMME specialisation qualifies graduates for upper and top-level jobs in market research and marketing management, both at locally and globally operating corporations.

The IMME graduates with a specialisation in Entrepreneurship acquire thorough knowledge in planning, creating, and successfully growing businesses. The underlying mathematical and game-theoretic structures provides students in the Entrepreneurship specialisation with the scientific edge needed to create sustainable social and for-profit enterprises. The competencies acquired in this IMME specialisation qualifies graduates both for leading roles in start-ups as well as upper and top-level jobs in business expansion and venture capital units of globally operating corporations.


Program Structure starting from WS 2017/18

Specialization starting from the first semester::
International Management, Marketing, Entrepreneurship

The fourth semester is reserved for a master's thesis including a research seminar. Candidates must demonstrate their ability to work independently on a selected topic using scientific methods.The programme consists of three compulsory courses (International Corporate Strategy, Business Decision Making, Marketing Methods and Analysis) and a wide range of elective courses that allow specializations in any of the three areas. A research seminar and a written Master's thesis round off the study programme.

International elements?

- all English instruction and examination;
- balanced mixture of local and international students;
- built-in option for internationalisation by studying abroad (esp. for local students);
- built-in option for a professional internship (esp. for international students);
- strong support by the universities excellent international office;
- large community of international students supported by international student organisations.

Who may apply?

Applicants must proof a relevant undergraduateted degree (finance, business, economics) from a recogniced university. A strong knowledge in advanced mathematics and statstics is a pre-condition to admission to our master's study program.

As a relevant undergraduate degree we consider a study programm with:
a minimum of 60 credits /ECTS or 12 modules in: economics, business administration plus
18 credits/ ECTS  or 4 courses in/with quantitative modules.

Qualifying examinations?

GRE/ GMAT test scores are essential to compare the qualifications of applicants and evaluate their academic and analytical-mathematical standing. The tests are to examine the applicant's understanding of elementary mathematical concepts and his/her ability to reason quantitatively and to solve problems in a quantitative setting. The language of instruction and assessment in our full-time master's study program is exclusively English. Students must demonstrate fluent written and spoken English on a graduate level, such as the knowledge and skills necesary to complete academic papers. Applicants with good scores in the GRE/ GMAT thereby show sufficient proof of a good performance in the English language.

Minimum scores:
GRE, Graduate Record Examination; General Test, quantitative part = 148 pts. and verbal part = 143 pts.
GMAT, Graduate Management Admission Test, total score of 550 pts. or higher.

Educational organization and system?

The university system in Germany is based on a strong self-organizing structure, which includes familiarizing yourself with the study handbook and regulations. Students should be very responsible, self-organized, and flexible to ensure that they can finish the program successfully. A typical study week involves approx. seven lectures of 90 minutes each, plus two or three tutorials. Prior to and after attending lectures, students are required (approx. 3 hrs/wk per class) to independently study in order to expand and reinforce their understanding of the material introduced in class.

Students must expect a weekly workload of 22 to 26 hours of classroom studies, including lectures to learn new concepts and methods, tutorials to discuss concepts and practice methods, and seminars to apply the knowledge on concepts and methods by writing an academic paper and giving a presentation in a teamwork project.


The university has a variety of offices to support students during their studies. Specific to our program, ISP students can visit the International Study Program Office to receive personal counseling about organization and planning their studies. Additionally, an academic orientation seminar is offered at the beginning of the winter term as well as multiple presentations which are held by students for students (SIMP-SON) about university life and integration into German society.


The offered master study program is suitable for recent graduates wanting to acquire depth and breadth in management skills for careers across both public and private sectors, nationally and internationally, and who wish to work in foreign or multi-national, private or public enterprises of industrial or service sector, or who wish to complete doctoral studies.
The whole range of the program and the range of skills which it provides have proved attractive to employers in a wide variety of industries. Most of our graduates in Management make practical use of their scientific, management, and economics knowledge in fields such as general management, management consulting, business policy advising, entrepreneurship, and financial management. Career opportunities cover also fields like organisational behaviour, international management, or HR Management. If you would like more information about career services, internships, job search counselling, job interviews, etc., please visit the Career Center which is an institution of the Otto-von-Guericke University.

Study abroad?

Our faculty fosters well-established relationships with reputed universities in many countries. If a graduate student wishes to study abroad for one semester (nessecary to apply for a semester break) we will be happy to advise him/her and provide credit transfer counseling at the faculty. For detailed information and counseling, please visit the homepage of the International Office and the faculty.


There are no compulsory internship requirements. However, graduate students are encouraged to complete at least one internship over the course of their studies in order to gain experience within a German, or an international, workplace culture and environment. Internships must be self-organized; furthermore, the AIESEC, IAESTE, and Leonardo Da Vinci organizations provide opportunities and assistance to both German and international students. An experience report from one of our students can be found here.



Letzte Änderung: 26.09.2017 - Contact Person: Webmaster
Program Advising:

Prof. Dr. K. Sadrieh (Entrepr.)
Prof. Dr. S. Enke (Management)
Prof. Dr. M. Sarstedt (Marketing)